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How to become a PA Culture Flagship?

Download Flagship criteria > here

First steps:

  • Identify which action your potential flagship will contribute to

    • Action 1/2/3 (see underneath)

  • Contact PA Culture Coordinators and apply for the flagship status in written form

  • PA Culture Coordinators screen the applications and make a recommendation to the PA Culture Steering Group (SG) for a decision

  • After approval of the SG, PA Culture Coordinators are authorized to confirm that the project has the potential to become a PA Culture flagship, SG Presidency shall prepare the letter of support for the projects which were positively voted on (signed either physically or electronically)

General Flagship criteria

  • High impact on the BSR macro-region

  • Meeting the objectives of the EUSBSR

Content-related criteria

  • Meeting the objectives of one or more actions of PA Culture, matching in particular the strands listed below:


Promoting the BSR cultural and creative industries, encouraging creative entrepreneurship


  • Strengthening the competitiveness of the cultural and creative sectors of the region

  • Upscaling the creative potential of the region through exchange of ideas, know-how and experience

  • Sharing the creative potential across the whole region and contributing to its faster and more coherent economic development

  • Triggering resource-efficient cooperation

Flagships wanted in particular in the following areas:

  • Designing tools for the support of small, micro-sized/individual enterprises (pooling resources, joint marketing/export initiatives, facilitating access to capital or marketing opportunities)

  • Promotion of single sectors and inter-sectoral cooperation

  • Promotion of sustainable products

  • Mapping, generating, pooling and sharing knowledge, expertise and experience


Promoting BSR culture, cultural diversity and European values, promoting culture as a driver for sustainable development


  • Presenting the diversity, quality and attractiveness of BSR culture and arts in all its variety and complexity

  • Promoting the BSR as an attractive cultural region

  • Triggering spill-over effects and innovation in economy and society through cultural interventions

  • Strengthening and supporting the European project and promoting European values

  • Fostering cultural exvhange and cooperation

Flagships wanted in particular in the following areas:

  • Culture as a driver of social innovation (e.g. as regards integration, participation, urban development)

  • Culture as a driver for sustainable innovation

  • Joint presentation of BSR culture/cultural products (festivals, museums etc.)

  • Presenting the BSR as a culturally attractive region

  • Promotion of cross-sector cooperation (culture labs) bringing together academics and practitioners from the cultural and other sectors, offering access to (new digital) technologies and other shared infrastructure 


Preserving and presenting the BSR's cultural heritage, strengthening regional identity


  • Increasing the societal and economic value of cultural heritage through innovative and visitor-friendly presentations of heritage sites and museums

  • Strengthening the regional identity

  • Focusing on the cultural and historic roots of BSR

  • Preserving the cultural heritage of the BSR on land and under water

  • Facilitating the management of the region's cultural heritage and promoting public interest in and access of these assests

Flagships wanted in particular in the following areas:

  • Cooperation in the course of cross-border infrastructure projects which would endanger the cultural heritage

  • Joint presentation of BSR cultural heritage / cultural heritage products (exhibitions, museums, touristic offers etc.)

  • Pooling and joint use of expert know-how

  • Raising awareness for the cultural, historic and political past / fostering mutual understanding for different views

  • Strengthening regional identity


Main tasks of PA Culture Flagship leaders:

  • Ensuring implementation of the flagship

  • Taking an active part in the PA Culture work (relevant meetings and conferences)

  • Regularly reporting on the progress of the project to the PA Culture Coordinators

  • Indicating substantial changes in the project alignment in content or partnership to PA Culture Coordinators

  • Ensuring communication and visibility of the project and its results (including the use of the PA Culture logo on websites and publications)

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